Lead generation boost for a B2B logistics company
We began by conducting a comprehensive audit of their marketing funnel, customer personas, and digital assets. We then crafted a full-funnel strategy that included the development of high-converting landing pages, gated content assets such as whitepapers and calculators, targeted LinkedIn advertising aimed at key decision-makers, and full CRM integration using HubSpot to automate nurturing workflows. Our campaigns were fine-tuned through A/B testing and real-time data monitoring to ensure consistent performance improvement.
This digital shift not only delivered short-term results but also positioned TransEdge Logistics for long-term success with a sustainable, always-on pipeline that continues to generate leads even after the project’s conclusion.
Our approach
TransEdge Logistics specializes in time-sensitive freight, custom logistics solutions, and fleet management technology integration. With a growing portfolio and high customer satisfaction, the company aimed to increase visibility and generate more qualified leads in the competitive B2B logistics market.
Designed and launched a conversion-optimized landing page
Implemented gated downloadable resources
Introduced HubSpot workflows to track and nurture leads
The challenge
TransEdge Logistics had an excellent logistics network and client service model but struggled to attract new qualified B2B clients. Their website was outdated, they had no lead capture strategy, and digital campaigns were producing low ROI.
The solution
TransEdge Logistics had an excellent logistics network and client service model — but struggled to attract new qualified B2B clients. Their website was outdated, they had no lead capture strategy, and digital campaigns were producing low ROI.
Strategic foundation
Landing page + Offer creation
LinkedIn & Email outreach
Measurable results
We used to rely on referrals and cold calls — now we have an inbound pipeline that runs 24/7. This project didn’t just generate leads, it reshaped how we sell.
Logan Meyer,
CMO
