SaaS solution

SaaS solution

SaaS solution

Scalable SaaS platform for a fintech startup

Case Study Image
Case Study Image

Client:

Brand Edge

Client:

Brand Edge

Client:

Brand Edge

Industry:

SaaS solution

Industry:

SaaS solution

Industry:

SaaS solution

Region:

Australia

Region:

Australia

Region:

Australia

Duration:

4 months

Duration:

4 months

Duration:

4 months

Budget:

$80,000

Budget:

$80,000

Budget:

$80,000

We partnered with a fast-growing fintech startup to design and develop a scalable SaaS platform that enables users to manage digital payments, personal finance, and compliance processes seamlessly. The goal was to create a secure, high-performing, and modular platform capable of supporting rapid growth and evolving regulatory needs.

Overview Image
Overview Image
Overview Image
Overview Image

Our approach

Our approach began with a thorough discovery phase involving stakeholder interviews and market analysis to understand the business goals and user needs. We mapped out the product roadmap, prioritized core features, and moved into a design and prototyping phase, validating user flows through early testing. Development followed an agile methodology, working in short sprints with regular feedback cycles. Security was treated as a first-class citizen, with threat modeling, secure coding practices, and regular audits throughout the build. We set up a CI/CD pipeline and monitoring tools to ensure rapid deployment, performance optimization, and long-term scalability of the platform.

The challenge

The project posed several complex challenges. Scalability was a major concern, as the platform needed to handle rising user demand and transaction volumes without performance issues. Compliance with financial regulations such as KYC, AML, and PCI-DSS across multiple jurisdictions added legal and technical complexity.

Challenges Image
Challenges Image

The solution

To address these challenges, we implemented a cloud-native microservices architecture hosted on AWS, enabling horizontal scalability, fault tolerance, and efficient resource management. Security best practices were integrated throughout the platform, including strong data encryption, multi-factor authentication, and role-based access control. We also built a compliance engine with modular workflows for KYC and AML processes, making it adaptable to various regulatory environments. On the front end, we developed a modular design system with reusable components to ensure a consistent and user-friendly experience. Continuous integration and deployment pipelines supported faster iteration and ongoing improvements.

Solution Image
Solution Image
Solution Image
Solution Image

Measurable results

50%

Follower base growth

50%

Follower base growth

50%

Follower base growth

30%

The campaign achieved

30%

The campaign achieved

30%

The campaign achieved

30%

Website traffic increased

30%

Website traffic increased

30%

Website traffic increased

85%

Brand image boost

85%

Brand image boost

85%

Brand image boost

The campaign exceeded our expectations and significantly raised our brand profile.

Avatar

Sarah Johnson,

Marketing Director

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Fastest B2B service provider

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Want to join a growing list of forward-thinking companies?

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Clutch global award

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Forbes business awards

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Fastest B2B service provider

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